Friday, September 2, 2016

Quick Art Marketing Tip

Artwork in it's Forever Home!
Quick Marketing Tip

Follow every sale with a handwritten thank-you note. This thank-you note adds a warm, personal touch that will let your clients know you truly appreciate their business. By adding one simple line to your thank-you note, you can encourage feedback from your clients, and get a picture of the artwork you sold them that will be of incredible value to you in your future marketing efforts.

The line to add to your thank-you note is this:

   " If you have a moment and would be willing to snap a photograph of the piece, I would love to see it in its new home, and I’d love to share the photo with clients who are considering my work. You can email the photo to me at

This simple request almost always results in a photo, and often several photos of the piece. Most customers are not only happy to take the photo, they enjoy showing the piece off and love the thought of helping the artist’s career along. Often, the client will also write a little note to accompany the photo, sharing their feelings about the piece. Then you even get a testimonial! Do not allow yourself to get discouraged if your client does not answer you or says they will send a photo but do not. Just go ahead and ask the next client!

 Oregon Society of Artists
2185 SW Park Place
Portland, Oregon  97201

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